MARKETING & PR PRODUCERDiscover Your Company’s Treasures
As Marketing and PR experts,
we uncover your strengths and amplify your story broadly
We look to the future ( “mirai” ) to create life values now
The Powers of Marketing
“Marketing is: meeting needs profitably.”
Philip Kotler
In order to create, communicate, and deliver your company’s value, what needs to be bolstered? A deep comprehension of business and marketing is necessary to develop and execute superior marketing strategies.
However, marketing specialists are surprisingly rare. Many small- to mid-sized ventures cannot secure strong marketing resources.
In fact, over 90% of SMEs do not have a marketing department.※1
On the other hand, many ventures between seed and growth stages raise “Wrong marketing strategy” as the second reason for failures※2 (The first reason is “Lack of managerial acumen”).
- ※1 “White Paper on Small and Medium Enterprises in Japan,” 2017
- ※2 METI, “Database of Managerial Crises of Venture Businesses,” 2007
Our Services
Marketing Services
MiLIFE brings the power of marketing to your company. You can now outsource marketing.
Do you have a project where you need a solid marketing perspective, such as opening a new business division, developing/launching a new product or improving awareness? We can recommend diverse strategies and PR solutions that are compatible with your business, and support the in-market execution. Our consulting goes beyond good advice. We will be your partners: we’ll roll up our sleeves and seriously get things done to achieve your goals.
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Marketing Planning and Execution
- Product concept development, based on qualitative and quantitative consumer understanding.
- Planning, production and serving of advertisements and PR programs which communicate the product’s appeal
- Development of sales tools; training sales staff
- Planning and executing sampling and promotions
- Training of marketing staff (managerial courses, training young marketers)
02
Corporate PR Planning and Execution
- Uncovering newsworthy info on B2B and B2C companies, promote via media
- Using media to disseminate unique business models of startups
- Providing PR training to publicly listed companies’ PR departments on methodologies such as press releases, approaching the media and interview handling
- Planning and running press conferences
03
Management Consulting
- PR Consulting
- Management Strategy Consulting
(Cases: Promoting new sales channels for a foreign capital pharmaceutical firm; global expansion for a major domestic foods manufacturer; developing management strategies for domestic and foreign SMEs and ventures; PR consultancy for a public foundation, etc.)
Our Clients
“MiLIFE exceeds expectations, delivers work that is well above average.”
Allen Miner
Chairman and CEO, SunBridge Group
CEO, Insight Technology Inc.
Chairman, Seitaikai (Nonprofit)
MiLIFE has been in charge of PR for a couple of my companies. For example, with new product launches they would even write up the press releases, and I appreciate how that alleviates work pressure on our side. They have a strong network across newspapers, TV and magazines that turn into interviews and exposure. They know what’s going on in the media, and provide succinct advice on how to communicate highly technical information to the layperson.
I feel their cost performance is excellent, although they may not like how that sounds. In a way, Nishiyama san’s passion can sometimes override reason. MiLIFE does not wait for instructions. They are as passionate as we are, they are assertive in their actions, and would not settle for compromises.
Megumi Inada, Managing Director, Japan PC Service Co.
While MiLIFE supports my company on the PR front, I also learn so much from their President, Nishiyama san.
From PR activities which add value to the business, the attention to detail, to the tons of ideas from a managerial perspective, her priceless lessons are delivered with a positive force and helps me develop personally.
“MiLIFE motivates us to grow. And they are truly agile.”
Mitsuyoshi Kawabata, Director and CEO, Agileware Inc.
MiLIFE helps us in Marketing and PR. Their work includes developing press releases for new products, planning and running press conferences, and customer interviews.
They have an amazing sense of urgency, nudging us with opportunities all the time. When they prod us forward, it motivates us to work harder. It’s what keeps us growing, and I appreciate it a lot.
Regular PR companies wait for the Client’s instructions and work accordingly. This also means, if we’re too busy, things stop. But with MiLIFE, no matter how busy we would be, they would come after us to talk. They are excellent meddlers, and it’s actually their strength.
We also asked them to write up a Customer interview article, and it was superb work. I also sat in on the interviews to ask questions, but when we got talking, our conversation became so fluid, I didn’t know how it could be pulled together. But the final article was structured well and had a consistent story. It captured the thoughts and passions of our Customer. I went back to listen to the recorded interview, and I realized that the article wasn’ t just the transcribed version of the conversation; the secret was in the editing. It was a captivating, fascinating read, and I was so impressed with their skills.
Hiroko Nishiyama
President, MiLIFE ／ Marketing and PR Producer
Marketing is about finding the hidden treasures in your company and your resources. We work side by side with our Clients to find the appeal of the company, the passion of the manager, and the strength of the business.
Hiroko Nishiyama started her career at the Marketing Department of Procter and Gamble Japan, where she worked on product development, consumer research, consumer promotions, etc. for brands such as Pampers and Muse soap.
She became a member of an IT startup in 2000. In 2012, she began her own business, which provides marketing consultations, press release development and management, handling of interviews and press conferences; she also works as a lecturer.
Representative, Kansai Kouhou 100 Kenkyukai
Secretary General, Seitaikai (Nonprofit).
Media exposure of her Clients easily exceed 100.
Education: Graduated Osaka University, 1989. MBA, Doshisha Business School, 2014
TOEIC: 900, EIKEN: Grade 1
Member,
Japan Marketing Academy
Members
Reiko Mori
Marketing Specialist
Reiko Mori is an experienced marketer who worked on marketing, especially communications including PR and branding, at Hotel Nikko Tokyo (currently Hilton Tokyo Odaiba), and as a pre-opening member of a leading amusement facility in the Kansai area.
From 2016, she worked in health foods marketing and e-comm for a pharmaceutical company subsidiary. Since 2018, she is a freelance PR manager and her work includes communication strategy development, business writing for news releases, event reports, Client cases, interview handling and as a lecturer.
Secretariat Leader, Seitaikai (Nonprofit)
Education: Graduated Keio University, 1995
TOEIC: 940, Korean Language Proficiency Test: Grade 3
Interested in Talking? First Steps
Our first meeting is free of charge.
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Our Fees (general estimate): From ¥ 300,000 per month (minimum 3 months)
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Level19 Hilton Plaza West Office Tower
2-2-2 Umeda Kita-ku, Osaka city, Japan 530-0001